[ ATTORNEY SEO AGENCY ]

Attorney SEO for U.S. law firms.

Bar-rule-aware SEO programs for solo attorneys, boutique firms, and mid-market practices. Directory citations, schema architecture, link acquisition, and Google Business Profile work — scoped to the ABA Model Rules and your jurisdiction's overlay before a word ships.

Get a quote → About the agency

[ WHAT WE DO ]

Four off-page surfaces, run with bar-rule literacy.

Bar-rule-aware marketing

Every page, post, ad, and outreach message scoped to the ABA Model Rules (7.1, 7.2, 7.3, 5.4) and your state's overlay before it ships. Florida Subchapter 4-7 is the strict-state baseline; California's 2018-aligned Rule 7.1, Texas, and New York positions surface where claims differ. Case-result disclosures, testimonial structure, fee disclosures, and lead-aggregator framing all handled at the copy layer rather than discovered in bar discipline.

Pre-publication compliance review against jurisdiction
Florida Rule 4-7.13 case-result disclaimer architecture
Florida Rule 4-7.14 fee-disclosure language
Florida Rule 4-7.18 retargeting / outreach blackout discipline

Schema for legal entities

Schema.org LegalService implementations that nest Person entities for each attorney, populate practiceArea / serviceArea / priceRange slots, and link individual E-E-A-T signals (bar admissions, alumni networks, publications) to the firm. Google's parser reads the nesting; entity confusion across multi-attorney firms goes away. Specialty-area sub-types where appropriate.

LegalService wrapping per-attorney Person nodes
Practice-area + service-area population
Bar admission + alumni network sameAs chains
Knowledge Graph entity reconciliation per attorney

Directory + GBP architecture for law firms

Claimed-profile programs across the Internet Brands syndicate (Avvo, Martindale-Hubbell, Lawyers.com, Nolo, FindLaw) plus Justia and Super Lawyers, with ISLN and bar-number citation consistency. Google Business Profile architecture sized to Google's one-listing-per-staffed-office policy for legal services, with category specificity to the practice (e.g., Personal injury attorney rather than the broader Law firm) and Florida Rule 4-7.12 bona-fide-office audits for multi-office firms.

Internet Brands ecosystem profile management
Justia + Super Lawyers entity work
GBP per-office architecture + category specificity
Florida 4-7.12 bona-fide-office compliance audit

Lead acquisition under Rule 5.4

Restructuring per-lead vendor contracts into Model Rule 7.2(b)-compliant flat-fee advertising arrangements that don't trip Rule 5.4(a)'s fee-splitting prohibition. LegalMatch-style certified referral service audits per the California State Bar 2020 precedent. Florida Rule 4-7.22 "Qualifying Providers" framework reviewed where the firm uses lead aggregators. Outcome: lead volume preserved, structural risk removed.

Per-lead vs flat-fee advertising contract restructuring
Rule 5.4(a) fee-splitting audit
Florida 4-7.22 Qualifying Provider framework review
Certified referral service status verification

[ WHY ATTICUS ]

Bar-rule literacy as the methodology, not as a disclaimer.

Bar-rule literacy depth

Most SEO agencies that take legal clients either silently refuse to touch testimonials, case results, and lead-gen contracts (the work that actually moves intake) — or they ship the work without knowing what's permitted and create discipline risk. Atticus operates the third path: full mechanism stack, scoped against the rules before publication. The rules are part of the brief, not an after-the-fact filter.

State-variation surface coverage

National positioning at the page level, jurisdiction-aware claims at the copy level. Florida is the strict-state baseline because national SEO content must clear the strictest jurisdiction; California's 2018-aligned framework, Texas, and New York positions surface where they diverge. Per-jurisdiction disclaimers and claim structures handled inside pages — not deferred to a future state-by-state landing-page build.

Per-practice-area CPC understanding

Personal injury, criminal defense, family law, corporate, immigration, bankruptcy, and IP behave differently in search — different intent shapes, different Local Pack reliance, different CPC tiers, different buyer journeys. Programs scoped per-practice-area rather than averaged across the firm. PI and criminal queries get Local Pack architecture; corporate and IP get RFP-shaped long-form; family law gets the research-phase content density the buyer journey requires.

Ready to scope an engagement?

Email hello@attorneyseo.company with your firm name, jurisdiction(s) of practice, practice areas, and the current SEO surface you're working with. We respond inside one business day with a scope outline and price band.

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