An SEO agency built around the bar-advertising rules.
Atticus SEO Agency provides SEO programs to U.S. attorneys and law firms. The methodology is built around the rules that govern lawyer advertising — ABA Model Rules of Professional Conduct 7.1 through 7.5, plus the state-level overlays that vary materially across Florida, California, Texas, New York, and the rest of the U.S. legal market. The work is full-stack on-page and off-page, but every output is scoped against the applicable rules before it ships.
Who we serve
Solo attorneys building intake during their first three years post-bar. Small firms with two to ten attorneys looking to consolidate directory presence and acquire authority links. Mid-market firms running multi-office, multi-practice-area operations that need schema architecture and jurisdiction-aware content compliance. In-house counsel and general counsel evaluating SEO vendors against long-tail RFP processes.
The constant across all four segments: regulatory anxiety as the search posture. Buyers have usually lost money to a generalist agency that didn't know Rule 7.2(b)'s lead-aggregator constraints or shipped testimonials that violated Florida Rule 4-7.13. They're not looking to learn SEO from scratch — they're looking for a vendor who knows the rules before the engagement starts.
Why bar-rule literacy is the methodology
Generalist SEO agencies serving legal clients tend toward one of two outcomes. The first is silent under-delivery: the agency refuses to touch testimonials, case-result presentation, or lead-gen contract structure because they don't know what's permitted. The work narrows to surface optimization — title tags, meta descriptions, a content calendar — while the inventory of moves that actually drive intake stays on the shelf. The second outcome is the worse one: the agency ships copy that violates a rule the firm is responsible for, and the firm carries the discipline risk.
Atticus operates the third path. Programs include the full mechanism stack — testimonials structured against Rule 7.1, case results structured against Florida Rule 4-7.13, fee disclosures structured against Rule 4-7.14, retargeting copy structured against Rule 4-7.18, lead-aggregator contracts structured against Rules 5.4(a) and 7.2(b) — and the compliance work happens at the brief stage, not as a filter on finished copy. The rules are part of the design surface, not friction against it.
Why off-page-only would fail for legal
The other agencies in the operator's portfolio split methodology more cleanly — there's a dedicated off-page-only sibling and a dedicated technical-audit sibling. Attorney SEO doesn't decompose that way. The on-page work (testimonial structuring, case-result language, Schema.org LegalService nesting, GBP category specificity, jurisdiction-aware disclaimer architecture) is where the bar rules apply, and the off-page work (directory citations, link acquisition, KG entity reconciliation) is meaningless without the on-page surface to point at. Atticus runs them together because the vertical requires it.
How engagements work
Programs run as monthly retainers shaped to the firm's surface. A solo attorney with thin profile presence gets a directory-citation-heavy program with schema implementation and a small content production cadence. A mid-market firm with strong directory presence but weak Knowledge Graph signals gets entity work plus authority link acquisition. A firm recovering from a Florida Bar inquiry or facing a state-bar audit gets a compliance-first review across the live site, ad copy, lead-gen contracts, and outreach before any new work starts.
We don't ship mass outreach, syndicated content, lead-aggregator workarounds that strain Rule 5.4(a), or any copy that wouldn't survive a state-bar review. The bar-discipline cost of the alternative is borne by the firm, not the agency — which makes the constraint structurally aligned with how we work.
Founder
Founded by Yan Dobromyslov, who has delivered SEO programs across U.S. legal practices and adjacent professional-services verticals. Atticus is the operator's specialist agency for the legal vertical, built around the substrate library that documents how Google's ranking systems interact with bar-regulated marketing surfaces.
Get in touch
Email hello@attorneyseo.company with the firm name, jurisdiction(s) of practice, practice areas, and the current SEO surface. We respond inside one business day with a scope outline and price band.